So you've created some amazing music and you're ready to share it with the world. But where do you start? Music distribution can seem overwhelming for first-timers, but it doesn't have to be. This comprehensive guide will walk you through everything you need to know to get your music on Spotify, Apple Music, and every other major streaming platform.
What is Music Distribution?
Music distribution is the process of getting your music onto streaming platforms (like Spotify and Apple Music), digital stores (like iTunes), and other online music services. In the past, this required a record label. Today, independent artists can distribute their music directly through digital distributors.
A music distributor acts as the middleman between you and the streaming platforms. They handle all the technical requirements, metadata submission, and payment collection so you don't have to negotiate with each platform individually.
Why You Need a Distributor
You might wonder why you can't just upload directly to Spotify or Apple Music. Here's why you need a distributor:
- Platform Requirements: Streaming services don't accept direct submissions from individual artists. They only work with approved distributors.
- Technical Expertise: Distributors handle audio file specs, metadata formatting, ISRC codes, and other technical requirements.
- Global Reach: A good distributor has relationships with 150+ platforms worldwide, getting your music everywhere at once.
- Payment Collection: Distributors collect and consolidate royalty payments from all platforms, making it easier to track your earnings.
Choosing the Right Distributor
Not all distributors are created equal. Here's what to look for:
Pricing Model
There are two main pricing models:
- Annual Subscription: Pay a flat yearly fee for unlimited uploads and keep 100% of royalties (our model at MzikiDistro)
- Commission-Based: Free to upload, but the distributor takes a percentage of your earnings (typically 10-15%)
For most independent artists, the subscription model is more cost-effective in the long run, especially if you release music regularly.
Platform Coverage
Make sure your distributor gets your music on all the major platforms:
- Spotify
- Apple Music
- YouTube Music
- Amazon Music
- Tidal
- Deezer
- Pandora
- Instagram/Facebook
Additional Features
Look for distributors that offer:
- Analytics and reporting tools
- Pre-save campaign capabilities
- Playlist pitching tools
- Revenue split automation for collaborators
- Custom label name options
- Responsive customer support
Preparing Your Music for Distribution
Before you upload, make sure you have everything ready:
Audio Files
- Format: WAV or FLAC (lossless formats)
- Sample Rate: 44.1 kHz minimum (CD quality)
- Bit Depth: 16-bit or 24-bit
- Mastering: Professional mastering is recommended for competitive loudness
Album Artwork
- Size: Minimum 3000x3000 pixels (most platforms require this)
- Format: JPG or PNG
- Color Mode: RGB (not CMYK)
- Content: No URLs, social media handles, or explicit pricing
Metadata
Have this information ready:
- Artist name (exactly as you want it displayed)
- Track titles
- Album/EP/Single title
- Genre and subgenre
- Release date
- Copyright information
- Songwriter and producer credits
- Explicit content warnings (if applicable)
The Distribution Process: Step by Step
Step 1: Sign Up
Create an account with your chosen distributor. Most require basic information and payment setup.
Step 2: Upload Your Music
Upload your audio files and artwork. Double-check everything before submitting.
Step 3: Enter Metadata
Fill in all the required information accurately. Mistakes here can delay your release or cause confusion for listeners.
Step 4: Choose Your Release Date
Schedule your release at least 2-4 weeks in advance to allow time for:
- Platform approval and processing
- Playlist pitching to Spotify's editorial team
- Pre-save campaign setup
- Marketing and promotion preparation
Step 5: Submit to Platforms
Your distributor will send your music to all selected platforms. You'll receive confirmation once it's been submitted.
Step 6: Verify Your Artist Profiles
Once live, claim your artist profiles on:
- Spotify for Artists
- Apple Music for Artists
- YouTube Official Artist Channel
- Amazon Music for Artists
Common Mistakes to Avoid
1. Rushing the Release
Don't upload your music the day you want it released. Give yourself at least 2-3 weeks for proper distribution and promotion.
2. Poor Audio Quality
Streaming platforms have millions of songs. Make sure yours is professionally mastered to compete.
3. Incorrect Metadata
Typos in your artist name or track titles can make it hard for fans to find you. Always double-check.
4. Ignoring ISRC Codes
These unique identifiers track your music across platforms. Make sure your distributor provides them (most do automatically).
5. Not Claiming Artist Profiles
Verified artist profiles give you access to analytics, promotional tools, and increased credibility.
After Your Release Goes Live
Monitor Your Analytics
Check your distributor's dashboard and platform-specific analytics to track:
- Stream counts and growth trends
- Geographic data (where your listeners are)
- Demographic information (age, gender)
- Playlist additions
- Revenue and royalty payments
Promote Your Music
Distribution alone isn't enough. Actively promote through:
- Social media (Instagram, TikTok, Twitter)
- Playlist pitching (both editorial and independent)
- Email marketing to your fanbase
- Music blogs and press coverage
- Paid advertising (if budget allows)
Engage with Your Audience
Respond to comments, share user-generated content, and build a community around your music.
Understanding Royalty Payments
Here's what you need to know about getting paid:
- Payment Schedule: Most distributors pay monthly or quarterly, typically 60-90 days after the streaming month
- Payment Threshold: Some distributors require a minimum balance (e.g., $10-$50) before paying out
- Stream Values: Payments vary by platform, typically $0.003-$0.005 per stream on average
- 100% Royalties: Choose a distributor that doesn't take a cut of your earnings
Next Steps in Your Music Career
Once you've successfully distributed your first release, consider:
- Building a consistent release schedule
- Exploring additional revenue streams (merchandise, sync licensing)
- Registering with a PRO for publishing royalties
- Investing in music videos and visual content
- Collaborating with other artists
- Building an email list of engaged fans
Final Thoughts
Music distribution has never been more accessible to independent artists. With the right distributor, proper preparation, and a solid promotional strategy, you can reach listeners around the world without a record label.
Remember that success doesn't happen overnight. Focus on consistently creating great music, engaging with your audience, and learning from each release. The streaming era has opened up incredible opportunities for independent artists—take advantage of them!
Ready to distribute your music?
MzikiDistro makes it easy with unlimited uploads, 100% royalties, and distribution to 150+ platforms.
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